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  May 25, 2016
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Under Armour Signs $280 Million Deal with UCLA

Under Armour has signed a 15-year, $280-million contract with UCLA in what’s believed to be the largest shoe and apparel deal in NCAA history. UCLA’s contract with Adidas expires next year... Click for Full Story >>>

More From Inside the Active Lifestyle Market:







Burton Snowboards elevated its partnership with Protect Our Winter to the elite level by donating $50,000 in cash to the non-profit, which has been a vocal advocate for the snowsports industry on such topics as...(5/24/2016)


Concourse Holdings LLC, which owns, and, has completed its acquisition of San Antonio-based sports retailer Team Express Distributing, LLC, the owner of Baseball Express, and Football America...(5/24/2016)


DSW Inc. sharply reduced its full-year guidance after first-quarter earnings came in lower than expected with comps declining 1.6 percent. Roger Rawlins, CEO, said the company had "begun an assessment of our cost structure to improve earnings and reinforce our competitive position in a rapidly changing environment."... (5/24/2016)


Sierra Designs has hired Stephen Barnes, a longtime veteran of the outdoor industry, to drive growth through pioneering product creation...(5/24/2016)


Sportsman's Warehouse Holdings Inc. said strong firearms sales enabled it to grow net sales 9.0 percent and same-store sales 2.2 percent in the 13 weeks ended April 30...(5/24/2016)


Cycling Sports Group, part of Dorel Industries named Chris Hopwood public relations manager for North America...(5/24/2016)


Deuter USA has entered into partnership with Hike It Baby, a social networking platform dedicated to developing communities that get families outside with children from birth to school aged...(5/24/2016)


Lamartek Inc. was cleared of any responsibility for the death of underwater photographer Wesley Skiles by Florida jurors asked to award his widow $25 million in damages...(5/24/2016)


The Outdoor Industries Women’s Coalition issued its annual call for nominations for the Pioneering Woman Award and First Ascent Award in the bicycle industry...(5/24/2016)


While the number of physically inactive Americans actually declined from 83 million people in 2014 down to 81.7 million in 2015, the underlying numbers on physical inactivity in the U.S. paint a grave picture according to research just released by the Physical Activity Council (PAC)...(5/24/2016)


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