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Sports Executive Weekly

Sports Executive Weekly has quickly become one of the most trusted and widely distributed trade newsletters servicing the Sporting Goods, Athletic Footwear, and Athletic Apparel markets.  SEW, as it has quickly become known in the industry, provides comprehensive coverage, in-depth analysis, and unique insight into the the trade news of the week.  Sports Executive Weekly is delivered via e-mail each week in printer-friendly Adobe PDF format and can also be downloaded directly from this site by clicking on the "Download Past Newsletters" link to the right.

You may also click any of the archive tabs above for more news by category of interest.

Archived SEW articles and the newsletter download function are restricted to current SEW subscribers only.

For more information on subscribing to Sports Executive Weekly, or to request a Free Trial, just go to:  SEW Subscriptions.

Sports Executive Weekly

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The Latest from Sports Executive Weekly...

Battle Lines Drawn Over Toning Shoes Benefits
The American Council on Exercise (ACE), a non-profit organization that certifies fitness professionals, recently released a study on toning shoes that showed no evidence that the shoes help wearers exercise more intensely, burn more calories or improve muscle strength and tone...(7/26/2010)

Columbia Sportswear Sees Air Freight Costs Cutting into Back Half Margins
Columbia Sportswear posted a solid second quarter but the company is indicating that the need to air freight its new line of Omni-Heat apparel and footwear to retailers in time for a global launch this fall will eat into its profit margin in the back half of the year...(7/26/2010)

Deckers Outdoor Corp. Hikes Outlook on Strong Second Quarter Results
Helped in part by a turnaround at Teva and robust double-digit comps at its owned-retail stores, Deckers Outdoor Corp. reported Q2 earnings jumped slightly more than three-fold...(7/26/2010)

Hanesbrands Sees Widespread Q2 Growth on Improved Sales, Margins
Double digit increases in its three major segments – Innerwear, Outerwear and International – drove Hanesbrands Inc. to post widespread improvement over a year-ago period that suffered from restructuring costs and declining sales...(7/26/2010)

Sports Direct's Fiscal Year Profits Rebound
Sports Direct, the U.K. sporting goods chain, reported profits increased more than tenfold in its year ending April 25, to £119.5m ($191 mm)...(7/26/2010)

VF Corp Ups Guidance After Solid Gains Across Business Units
Strength across all business coalitions—along with cost cutting measures, international expansion and cleaner inventories—propelled VF Corporation to impressive growth for the second quarter as the branded lifestyle apparel manufacturer reported revenues that improved 7.7% on top of earnings that soared by almost 50%...(7/26/2010)

Adidas To Surpass Q2 Estimates
Adidas Group released preliminary results indicating that second quarter results would be "materially above market expectations." Earnings reached €126 million ($159 mm), well above the €9 million earned in the year-ago period...(7/26/2010)

Delta Apparel Ups Fiscal Year Guidance
Delta Apparel Inc. said it expects earnings to range between $1.37 and $1.39 per share in its fiscal year ended July 3, up from 76 cents a year ago. The apparel maker's revenues reached $424 million up from $355.2 million a year ago...(7/26/2010)


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