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Outdoor Business UPDATE

Outdoor Business UPDATE is the only continuously updated source for news for the Bicycle, Outdoor, and SnowSports markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The Outdoor Business UPDATE newsletter is delivered four times a week via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or EXECUTIVE subscription.

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The Latest News...

POC and Volvo to Dem Collision Avoidance System at CES
POC, Volvo and Ericsson will present technology at International CES in Las Vegas Jan. 6-9 that offers proximity alerts to Volvo car drivers and cyclists to prevent collisions responsible for 50,000 cyclist fatalities and injuries in the United States every year...(12/19/2014)

Retail Execs Project Holiday Return Fraud Level
According to the National Retail Federation (NRF) techniques and processes put in place to thwart criminal activity around retailers’ return policies continue to be put to the test, and with steadily improving retail sales, even more is on the line when it comes to losses from return fraud... (12/19/2014)

Amazon Prime Launches 1-Hour Delivery Service in Manhattann
Amazon.com, Inc. launched Prime Now in select areas of Manhattan in New York City Thursday. The service offers Amazon Prime members free two-hour delivery on tens of thousands of daily essentials through a mobile app. One-hour delivery is available for $7.99. Amazon is expected to roll out Prime Now to other U.S. cities through a growing network of fulfillment centers...(12/19/2014)

Stonewear Hires Treehouse Communications
Stonewear has hired Treehouse Communications in a bid to advance re-branding efforts and heighten product awareness as it launches a new logo and FW15 product collection targeting its core audience of adventurous, independent women...(12/19/2014)

Athletic, Outdoor Brands Excelling at Fulfillment
Cabela's, Nike and Under Armour were among 10 online retailers that earned spots on the Kurt Salmon Santa’s Good List for Holiday Shipping for speedily delivering multi-unit Cyber Monday orders...(12/18/2014)

Oboz Footwear Hires Gustafson to Lead Product Development
Oboz Footwear hired Derek Gustafson to lead its product development team in Bozeman, MT in early December. The change marks a homecoming for Gustafson, a Bozeman native who spent the last eight years working with Black Diamond Equipment in Salt Lake City, UT...(12/18/2014)

Sanuk Founder Jeff Kelly to Transition from Active Role
Sanuk Founder Jeff Kelly is winding down his active involvement with the footwear brand and will be moving on to other projects in 2015, according to Deckers Brands, which acquired Sanuk in 2011. Under president Jake Brandman, Sanuk will continue extending its product line and tapping Deckers resources to develop and executive a more robust omnichannel strategy and evolve into a global lifestyle brand...(12/18/2014)

Atlas Snow-Shoe Co. Adds Adventure Team
Atlas Snow-Shoe Company has expanded its race team to include the new Atlas Adventure Team, which will include brand enthusiasts from both U.S. outdoor and snow sports industries in 2015...(12/18/2014)



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