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REI Kicks Off National Park Service Centennial Campaign
REI announced its support of the 100th anniversary of the National Park Service in 2016 through a multi-year, multi-million dollar partnership with the National Park Foundation. REI joined corporate sponsors American Express, Budweiser, Suburu, Humana and Disney to underwrite the campaign.(3/30/2015)

UK Bike Dealer Evans Cycles on the Auction Block
PAI Partners, the Paris-based private equity firm that acquired Europe's largest outdoor retailer in February, is considering acquiring U.K. Trek and Specialized dealer Evans Cycles from a British PE firm, The Telegraph reported...(3/30/2015)

Keen Makes Key Design & Development Team Hires
Keen has hired Nikolai Christensen, most recently at Ecco, as VP of product. Manon Belley becomes Keens new design director, and Cesar Geronimo its development director...(3/30/2015)

Montaine Sponsors Top Ranked Adventure Racing Team
Montane has sponsored its first adventure racing team as part of its growing emphasis on the U.S. market...(3/30/2015)

Indian Company Brings Solar King Lanterns to US
Greenlight Planet, an Indian company that has provided millions of people with no access to electricity solar lanterns, is entering the outdoor market with the support of public relations partner, Pale Morning Media...(3/30/2015)

The North Face Offers Free Fitness Events in Five Cities
The North Face is joining the free fitness movement by bringing Mountain Athletics workouts to five cities across the country...(3/30/2015)

Park City Approves $50 Million Plan to Connect Local Ski Resorts
Vail Resorts, Inc. has received unanimous approval from the Park City Planning Commission to implement one of the most ambitious and impactful capital plans in the history of the U.S. ski industry for the 2015-16 season...(3/27/2015)

Lululemon's Same-Store Sales Grew 5 Percent in Q4
Lululemon Athletica Inc. beat consensus earnings estimates in the fourth quarter thanks to net revenue and same-store sales growth of 15 and 5 percent respectively, but disappointed investors with updates to its forecasts for the first quarter and current fiscal year...(3/26/2015)



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