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Outdoor Business UPDATE

Outdoor Business UPDATE is the only continuously updated source for news for the Bicycle, Outdoor, and SnowSports markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The Outdoor Business UPDATE newsletter is delivered four times a week via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or EXECUTIVE subscription.

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The Latest News...

EBike Vendors On Board for Interbike/OR Media Event
EBike vendors BionX, Prodeco, Pete’s Electric Bike’s, Currie Technologies as well as LED Lenser, Ascent Solar Technologies/EnerPlex, GoalZero, D.Light Designs and Celliant are among the companies that will participate in the first ever Charged Up event Interbike and Outdoor Retailer are presenting next month outside New York...(4/17/2014)

Icebreaker's New Global PR Chief Based in Portland
Icebreaker announced that Shana Frahm will join the brand as global head of public relations in its U.S. headquarters in Portland, OR office. She will be responsible for developing and executing the New Zealand company’s global public relations strategy across 44 countries where its merino wool outdoor apparel is sold... (4/17/2014)

Yue Yuen Offers to Settle Strike Over Benefits
According to the Wall Street Journal, Yue Yuen Industrial on Thursday offered to make disputed social-insurance payments to settle a four-day strike...(4/17/2014)

Amer Sports Gives Wilson Exec Winter, Outdoor & Cycle Brands
Amer Sports said Bill Kirchner, VP-US Sales for Wilson Sporting Goods Co., has been promoted to the VP sales-Americas for Amer Sports. In this new position, Kirchner will add Canada and Latin America to his Wilson brand responsibilities while adding Amer Sports Winter, Outdoor & Cycle brands Salomon, Arc’Teryx, Atomic, Sunnto and Mavic...(4/16/2014)

PrimaLoft Taps Sentemenetes to Spearhead Fabric and Fleece Unit
PrimaLoft, Inc. has hired 30-year textile and apparel industry veteran Chris Sentementes to lead its Performance Fabric and Fleece unit. As business development manager for the unit, Sentemenets will leverage more than 30 years in the industry to increase sales to global outdoor brands, some of which have shifted toward using Merino wool in more of their base and mid-layer apparel in recent years...(4/16/2014)

Sportsman's Warehouse Shares Open Below Original IPO Rice Target
Sportsman's Warehouse Holdings, Inc. shares began trading in the $9.50 to $10 range Thursday, or below the $11 to $13 range underwriters had initially sought. The Utah-based outdoor retailer said it expects to raise approximately $70.3 million from an initial public offering of 12.5 million shares of its stock after deducting underwriting discounts and commissions and other offering costs...(4/16/2014)

Adidas Reaches Sustainability Milestone
The Adidas Group published its 2013 Sustainability Progress Report, an annual overview of achievements and challenges as well as a progress update on its 2015 sustainability targets. As part of the report, the Adidas Group announced that all Adidas Sport Performance footwear newly created for 2013 used sustainable components such as environmentally preferable materials...(4/16/2014)

Bass Pro Shops to Open in Upstate South Carolina
Bass Pro Shops disclosed plans to open a new store in Spartanburg County, S.C.. The store, which will be the company's third in South Carolina, will be located between Greenville and Spartanburg on Interstate 85 at...(4/16/2014)



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