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Outdoor Business UPDATE

Outdoor Business UPDATE is the only continuously updated source for news for the Bicycle, Outdoor, and SnowSports markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The Outdoor Business UPDATE newsletter is delivered four times a week via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or EXECUTIVE subscription.

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The Latest News...

Crocs Appoints Senior VP of Global Merchandising
Crocs, Inc. announced that footwear industry and product merchant leader Michelle Poole has been appointed as its senior vice president of global merchandising. Prior to joining Crocs, Poole spent five years at Sperry Top-Sider, where she was most recently the company's senior vice president of product...(8/21/2014)

REI Appoints COO and SVP of Merchandising
REI promoted Eric Artz, chief financial officer, to the additional role of chief operating officer, and Susan Viscon, vice president of merchandising, to senior vice president of merchandising. Artz now has oversight for the company's digital retail division. In Viscon's expanded role, the company's merchandising and private brands divisions have been united...(8/21/2014)

Goldwin Appoints Sales Reps to Handle U.S. Territories
As part of a strategic plan to expand its domestic footprint, Goldwin America today announced the addition of two leading sales organizations to handle a portion of the U.S. market for the company’s Goldwin and C3fit brands... (8/21/2014)

Ibex Outdoor Clothing Hires the Pacific Sierra Group
Ibex Outdoor Clothing announced that Justin Singer of the Pacific Sierra Group has taken over sales representation for Ibex in the Southwest region, covering the states of California, Nevada, Arizona and Hawaii...(8/21/2014)

Patagonia Launches “Vote the Environment” Campaign
Patagonia launched a crowdsourced art campaign inviting artists & designers to create a collection of designs to express why they believe the environment is the #1 issue in the upcoming election and inspire people to vote especially young people. According to a Harvard University study, only 23 percent of Americans ages of 18-29 say they will definitely vote this midterm...(8/21/2014)

Super.natural Performance Apparel Adds Midwest Sales Reps
Super.natural, the producer of natural and synthetic blended performance apparel, said Denne Sport Sales (DSS) will represent Super.natural in the Midwest...(8/21/2014)

GO Outdoors Survey: 80 Percent Have Camped in the Last Year
According to a new survey carried out by U.K. outdoor clothing and equipment retailer GO Outdoors, 37 percent of U.K. respondents said they had been camping within the last month, but a whopping 80 percent said they had camped in the last year. Nearly half - 48 percent - were camping veterans of more than 20 years, but 20 percent of those questioned had only started camping within the last five years...(8/21/2014)

Skratch Labs Expands Headquarters
Skratch Labs, the maker of real fruit hydration drink mixes for athletes, has moved into a bigger, brighter and bolder Boulder facility providing increased warehouse space as well as larger office areas to accommodate company growth and facilitate an awesome work environment...(8/21/2014)



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