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SGB UPDATE

SGB UPDATE is the only continuously updated source for news for the Sporting Goods, Athletic Footwear, and Athletic Apparel markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The SGB UPDATE newsletter is delivered each business morning via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or an EXECUTIVE subscription.

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The Latest News...

Footlocker.com to Offer Deliv Crowdsourced Delivery Option
Foot Locker will begin offering shoppers on its Footlocker.com website the option to have their purchases delivered same-day using Deliv's crowdsourced delivery service, Deliv announced Monday...(9/15/2014)

Wolverine Names New Presidents for Sperry Top-Sider and Keds
Wolverine Worldwide promoted Rick Blackshaw, formerly president of Keds, as president, Sperry Top-Sider. Chris Lindner, former head of marketing for Saucony, was promoted to president, Keds... (9/15/2014)

Adidas Launches The Standard Shop at Foot Locker
Adidas and Foot Locker introduced 'The a Standard,' the first shop-in-shop retail concept within Foot Locker. The a Standard offers premium product from Adidas’ sport performance and style collections, including footwear and apparel...(9/15/2014)

Canaima Outdoors to Distribute Yogaslackers eLine Product
Canaima Outdoors, which is severing ties with Gibbon Slacklines to build its own Slackline Industries (SI) brand, announced it will also distribute YogaSlackers eLine product, which features one-inch slacklines...(9/15/2014)

Saucony and Flottrack Launch SauconyFlo50
Saucony announced the launch of SauconyFlo50, the most comprehensive high school and collegiate cross country ranking platform to date. SauconyFlo50, a partnership between Saucony and Flotrack, the leading source for premium track and field and cross country content, ranks the top college and high school teams and individuals from across the nation. Rankings on all levels are updated weekly...(9/15/2014)

SFIA Fitness Report: New York City and Chicago Top Fitness List Rankings
New York City and Chicago (host city of SFIA’s 2014 Industry Leaders Summit) were the only U.S. cities ranked in the top ten in each of the four fitness categories tracked according to the 2014 Tracking the Fitness Movement Report published by the Sports & Fitness Industry Association (SFIA). The four fitness categories were Group Based Fitness, Weights and Resistance, Cardio Machines, and Soft Exercise...(9/15/2014)

SmartWool Launches Second Fan-Powered Van Tour
SmartWool launched its second, 100-percent crowd-sourced van tour on Sept. 13, after seeing a 500-percent lift in engagement and 30-percent increase in overall fan and follower numbers on its social media channels in the wake of last year's tour...(9/15/2014)

Primaloft Renews OEKO-TEX Standard 100 Certification
PrimaLoft, Inc. has renewed its OEKO-TEX Standard 100 certification for its PrimaLoft insulations, yarns, and performance down blends...(9/15/2014)



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