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SGB UPDATE

SGB UPDATE is the only continuously updated source for news for the Sporting Goods, Athletic Footwear, and Athletic Apparel markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The SGB UPDATE newsletter is delivered each business morning via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or an EXECUTIVE subscription.

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The Latest News...

Canadian Companies Launch New Generation of Hockey Apparel
Garmatex Technologies Inc. has partnered with the Canadian startup Base360 Inc. to bring a new generation of protective hockey wear to the Canadian market. The line was inspired by the near death of a hockey player slashed by a skate and will be offered exclusively through Canadian Tire stores during the 2014 season...(10/2/2014)

Loudmouth and Rival Athletics Team up on Collegiate Shorts
Loudmouth has partnered with Rival Athletics, LLC to produce a collection of collegiate athletic shorts. Each pair of shorts features a school logo for a sporty look and a unique team-colored Loudmouth design for an added shot of style...(10/2/2014)

Puma Extends BMW Deal
Puma has extended its partnership with BMW Motorsport, announcing a multi-year renewal of its contract with the global motorsport brand...(10/2/2014)

Muck Boots Partners with Modern Farmer Magazine
Muck Boots has partnered with Modern Farmer, the lifestyle magazine focused on food, farming and country living, on a limited-edition boot...(10/2/2014)

Patagonia Adds PR & Communications CoordinatorTeam
Patagonia has added Corey Simpson to its Ventura-based public relations team as PR & Communications Coordinator...(10/2/2014)

Adidas Plans $2 Billion Stock Buyback
Adidas AG resolved plans to return up to €1.5 billion ($2 bn) in total to Adidas AG shareholders over the next 3 years, primarily through stock buybacks. In addition, Adidas AG confirms its stated commitment to pay an annual dividend to shareholders in the range of 20 percent to 40 percent of net income attributable to shareholders... (10/1/2014)

Eddie Bauer Expedition Loses Member to Avalanche
Eddie Bauer expressed condolences for the death Monday of a woman killed by an avalanche during an expedition it is sponsoring in Argentina, Outside.com reported...(10/1/2014)

RSG Acquires Raleigh-based Capital RunWalk
The Running Specialty Group (RSG), an operating segment of The Finish Line, Inc., announced the addition of Raleigh-based Capital RunWalk to its national community of retail locations. This expands RSG’s market share to include North Carolina...(10/1/2014)



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