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SGB UPDATE

SGB UPDATE is the only continuously updated source for news for the Sporting Goods, Athletic Footwear, and Athletic Apparel markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The SGB UPDATE newsletter is delivered each business morning via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or an EXECUTIVE subscription.

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The Latest News...

Durant Spurns Under Armour to Return to Nike
According to multiple reports, Nike signed NBA star Kevin Durant to a 10-year contract potentially worth about $350 million. Durant, the NBA's reigning most valuable player, had reportedly reached a tentative deal with Under Armour on a 10-year contract but Nike topped the offer...(9/2/2014)

Luxottica Moving to Dual CEOs in Wake of Guerra's Departure
Luxottica Group S.p.A., which owns the Oakley and Ray-Ban sunglasses brands and Sun Glass Hut, parted ways with CEO Andrea Guerra Monday and unveiled a new management structure based on a co-CEO mode. Under the new model, one CEO focuses on Markets and the other Corporate Functions. Enrico Cavatorta, current general manager and CFO of the Group, was appointed CEO of corporate functions and Interim CEO of Markets, pending the appointment of a permanent executive to this position...(9/2/2014)

EMU Appoints VP OF North America
Australian footwear brand EMU appointed Dan Singer as vice president of North America...(9/2/2014)

Golf Rounds Pick Up in July
According to Golf Datatech, golf rounds played on a national level were up 1.1 percent during July compared to July 2013...(9/2/2014)

OIA Appoints VP of Marketing and Communications
The Outdoor Industry Association announced that Jennifer D. Pringle has been chosen as its new vice president of marketing and communications. Most recently she served as a partner with 4Leaf Partners...(9/2/2014)

Under Armour Inks Deal with Gisele Bundchen
Under Armour signed supermodel, Gisele Bundchen, to an endorsement deal. Bundchen is the wife of New England quarterback, Tom Brady, who UA signed in 2010... (9/2/2014)

Under Armour Signs Model Gisele BŁndchen as Spokeswoman
Under Armour has signed German super model Gisele BŁndchen to a roster of spokeswoman for its largest ever global marketing campaign aimed at women...(9/2/2014)

Fanatics Partners with JC Penney on Online Fan Shop
JC Penney announced the launch of an all-new Sports Fan Shop experience on JCPenney.com that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise...(9/2/2014)



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