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SGB UPDATE

SGB UPDATE is the only continuously updated source for news for the Sporting Goods, Athletic Footwear, and Athletic Apparel markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The SGB UPDATE newsletter is delivered each business morning via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or an EXECUTIVE subscription.

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The Latest News...

Revo Ski Goggles to Hit Market in Fall 2015
B. Robinson Optical, Inc. will launch Revo's first ski goggle collection next fall featuring the brand's light management lenses at specialty boutiques and sport retailers nationwide as well as at Revo.com...(12/17/2014)

The Faction Collective Bulks up Sales Team in Wake of Roxy Deal
The Faction Collective’s has completed a major expansion the sales force at its newly-launched Full Stack Supply Co. division, which manages design and distribution of its Faction Skis & Apparel as well as Roxy Skis...(12/17/2014)

Ugg Australia Opens Canada Retail Stores In Vancouver And Edmonton
Ugg announced the grand opening of its two newest retail stores in Canada: Robson Street in Vancouver and West Edmonton in Alberta...(12/17/2014)

Nike Rebrands Nike ACG to NikeLab ACG
Nike Inc. is rebranding Nike ACG (All Conditions Gear), its extreme-weather sub-brand launched in 2009, to NikeLab ACG with a greater focus on urban markets...(12/16/2014)

Puma Names Rihanna its Global Ambassador
Puma and pop star Rihanna will kick off a new multi-year partnership in January 2015 which calls for the pop music start to serve as Puma's global ambassador for Women's Training and serve as the Puma women's creative director...(12/16/2014)

SIA Releases Snow Show Education Schedule
SnowSports Industries America (SIA) released an updated list of free educational opportunities available to registered Snow Show Attendees during the upcoming 2015 SIA Snow Show...(12/16/2014)

Western Mountain Resort Bookings Ascend in November
Occupancy and revenue figures for the 2014-15 ski and snowboard season continued their upward trajectory at 19 mountain resorts in six western states last month, according to Denver-based DestiMetrics ...(12/16/2014)

BowTech Adds to Leadership Team
BowTech Archery has named two new directors to its leadership team...(12/16/2014)



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