Columbia Sportswear Makes Organizational Changes
Columbia Sportswear Company announced several strategic organizational changes to support growth. Among the changes, Bryan Timm was promoted to president and COO, Joe Boyle takes over the newly-created position of VP of Columbia Brand merchandising & design, and Mark Nenow becomes president of Sorel. Tim Boyle, who has served as president and CEO since 1988, continues as CEO...
PeopleForBikes Releases Initial U.S. Bicycling Participation Benchmarking Report
In an effort to better understand and track bicycling in America, PeopleForBikes commissioned the first comprehensive U.S. Bicycling Participation Benchmarking Report. Among the findings was that 34 percent of Americans ages 3+ rode a bicycle at least one day in the past year...
Running Specialty Group Acquires JackRabbit Sports
The Running Specialty Group (RSG) has acquired JackRabbit Sports, consisting of four locations in the New York City market. Additionally, JackRabbit owner and founder, Lee Silverman, will join RSG’s leadership team in Denver a senior vice president of brand strategy...
Converse Launches "Made by You" Campaign
Converse Inc. announced the global launch of "Made by you" - a landmark brand campaign celebrating fans of the brand who have been expressing themselves and their creativity in Chuck Taylor All Star sneakers for nearly 100 years. For the Spring 2015 campaign, Converse scoured the globe...(3/2/2015)
Ford Displays E-bike Concepts in Barcelona
Ford Motor Company displayed an e-bike developed with Dahon Monday that uses rear sensors to warn cyclists of approaching vehicles. The prototype is the result of a new experiment to study how electric bicycles can work seamlessly with cars and public transport to deliver faster and easier daily commutes and help businesses operating in urban centers...(3/2/2015)
Under Armour Signs Dutch Footballer Memphis Depay
Under Armour has signed Memphis Depay, one of the most promising young footballers in the world, to an endorsement deal. The winger, currently the leading goal scorer in the Dutch Eredivisie...(3/2/2015)
Vista Outdoor Names Vice President of Marketing
Vista Outdoor Inc., the parent of Bushnell, Federal Premium, Savage Arms, Primos, Blackhawk! and Bollé, hired Brett Merrell to serve as its vice president of marketing...(3/2/2015)
Woolmark Company Opens Second Office on U.S. West Coast
The Woolmark Company announced its expansion within the U.S. by opening a second office in San Francisco to service its growing demand for Australian Merino wool on the West Coast of North America.(3/2/2015)