Brooks Running Releases First-Ever TV Spot
Brooks Running followed the launch of its new global brand campaign by premiering its first-ever TV spot called “The Rundead.” The video ad is set to play during the Olympic Marathon Trials on NBC, Feb. 13...
Vista Outdoor Turns in Strong Fiscal Third Quarter
Vista Outdoor reported sales reached $593 million in the third quarter ended Jan. 3, up 17 percent from the prior-year quarter thanks to 15 percent organic growth in Shooting Sports and the acquisition of Jimmy Styks and CamelBak...(2/11/2016)
Jarden Corp. Sees Above-Plan Year
Jarden Corp. said it expects organic revenue growth in 2015 to come in at the higher end of its targeted range of 3 to 5 percent and adjusted earnings per share to exceed current Wall Street consensus estimates...(2/11/2016)
Nike Partners with Texas’ Frisco ISD School District
Nike has entered into an exclusive five-year apparel contract with Frisco ISD, one of Texas's fastest-growing school districts with eight varsity programs. The deal is worth $1.74 million...(2/11/2016)
Polartec Big Air at Fenway Starts Today
Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour competition and festival organized by Fenway Sports Managements and the U.S. Ski and Snowboard Association, kicks off today Boston...(2/11/2016)
Buker Joins Board of Mobile App Developer
Maile Buker, former VP of Marketing for Eastern Mountain Sports, has joined the board of directors of Chimani Inc., a developer of mobile app guides to the outdoors and National Parks...(2/11/2016)
Gold’s Gym Creates Strategy Around “Fitness Cliff”
Gold's Gym, an iconic chain of fitness facilities reaching close to 3 million users, conducted research finding Feb. 18 as the “Fitness Cliff,” when fit-related New Year Resolutions reach their expiration...
Minn Kota Rejoins Inshore Fishing Association
Minn Kota, manufacturer of electric trolling motors, re-joined the Inshore Fishing Association as official sponsor for the 2016 season...