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Decathlon Reports Strongest Growth in a Decade
French sporting goods retailer Decathlon reported price cuts, a broader selection and omnichannel initiatives helped it post its second highest sales growth in a decade in 2014...(4/1/2015)

Interior Secretary Provides Outdoor Industry Update on Obama Agenda
U.S. Secretary of the Interior Sally Jewell briefed more than a dozen outdoor industry executives from the Pacific Northwest and members of the Washington State Congressional delegation March 30 on the Obama Administration's fiscal 2016 budget proposal and how a new trade deal in Asia will benefit the industry, according to Outdoor Industry Association...(4/1/2015)

Yakima Unveils New Go-to-market Strategy for 2015
Yakima Products Inc. announced a new go-to-market strategy for 2015 that includes a major brand and product showcase event, a revised approach to trade show activation and increased regional presentations and local initiatives...(4/1/2015)

April Fools': Reebok Swet Fragrance
In honor of April Fools Day, Reebok launched "the world’s first fragrance based on the scent of human sweat." Swět was created with "actual drops of perspiration from fitness enthusiasts" that were then ""slowly formulated" at a fragrance distillery...(4/1/2015)

Mizuno's Launches "Every Mile Changes You" Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, "Every Mile Changes You." A continuation of last year's "What if Everybody Ran" campaign, two initiatives will officially kick-off activation...(4/1/2015)

Patagonia Launches Worn Wear Mobile Tour
Patagonia launched a cross-country mission with a message of reducing overall consumption. The Worn Wear Mobile Tour, kicking off April 2 in Ventura, CA, and ending May 12 in Boston, is the brand's attempt to encourage customers to make their clothes last a lifetime...(4/1/2015)

APMA Launches Foot Safety Campaign
The American Podiatric Medical Association (APMA) announced a new campaign for Foot Health Awareness Month called "Play It Safe," aimed to reach athletes of all ages to educate them about the importance of foot health in sports...(4/1/2015)

Schwinn Goes Nuts in Latest Marketing Alliance
Schwinn Bicycles has allied with the Georgia Pecan Growers Association in a campaign that will span six months and the entire country...(4/1/2015)



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