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SGB UPDATE

SGB UPDATE is the only continuously updated source for news for the Sporting Goods, Athletic Footwear, and Athletic Apparel markets.  This archive area is updated by our editorial team throughout the day as news breaks in the industry.  The SGB UPDATE newsletter is delivered each business morning via e-mail in either TEXT or HTML format.

Click any of the archive tabs above for more news by category of interest.

All BASIC subscribers can access posted articles free for seven days from publish date.  Once archived, articles can only be accessed with a PREMIUM or an EXECUTIVE subscription.

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The Latest News...

Swedish Ski Resort Operator to Launch Major E-Commerce Store
Skistar, Sweden’s largest operator of ski resorts, said it will launch a major e-commerce site for skis, snowboards and other mountain sports products this autumn in a bid to monetize the traffic already hitting its site looking for adventure travel packages...(4/16/2014)

Amer Sports Gives Wilson Exec Winter, Outdoor & Cycle Brands
Amer Sports said Bill Kirchner, VP-US Sales for Wilson Sporting Goods Co., has been promoted to the VP sales-Americas for Amer Sports. In this new position, Kirchner will add Canada and Latin America to his Wilson brand responsibilities while adding Amer Sports Winter, Outdoor & Cycle brands Salomon, Arc’Teryx, Atomic, Sunnto and Mavic...(4/16/2014)

Contour Selects Verde Brand Communications as Partner
Contour, LLC, a manufacturer of Point of View (POV) cameras, has appointed Verde Brand Communications as its agency of record...(4/16/2014)

IMG and The Color Run Renew Global Partnership
IMG and The Color Run, LLC have extended their agreement to expand the popular 5K race event series into dozens of countries across Europe, the Middle East and Asia...(4/16/2014)

PrimaLoft Taps Sentemenetes to Spearhead Fabric and Fleece Unit
PrimaLoft, Inc. has hired 30-year textile and apparel industry veteran Chris Sentementes to lead its Performance Fabric and Fleece unit. As business development manager for the unit, Sentemenets will leverage more than 30 years in the industry to increase sales to global outdoor brands, some of which have shifted toward using Merino wool in more of their base and mid-layer apparel in recent years...(4/16/2014)

TomTom to Use Mio Technology in Sport Watch
TomTom has become the second company after Adidas to license Mio Global’s patented heart rate technology in a sport watch...(4/16/2014)

Vans Hires VP of Marketing
Vans announced that Fara Howard has joined Vans as global vice president of marketing, reporting to Vans President Kevin Bailey. Howard joins Vans from Dell...(4/16/2014)

Adidas Reaches Sustainability Milestone
The Adidas Group published its 2013 Sustainability Progress Report, an annual overview of achievements and challenges as well as a progress update on its 2015 sustainability targets. As part of the report, the Adidas Group announced that all Adidas Sport Performance footwear newly created for 2013 used sustainable components such as environmentally preferable materials...(4/16/2014)



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