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Decathlon Reports Strongest Growth in a Decade
French sporting goods retailer Decathlon reported price cuts, a broader selection and omnichannel initiatives helped it post its second highest sales growth in a decade in 2014...(4/1/2015)

Interior Secretary Provides Outdoor Industry Update on Obama Agenda
U.S. Secretary of the Interior Sally Jewell briefed more than a dozen outdoor industry executives from the Pacific Northwest and members of the Washington State Congressional delegation March 30 on the Obama Administration's fiscal 2016 budget proposal and how a new trade deal in Asia will benefit the industry, according to Outdoor Industry Association...(4/1/2015)

Report: Leonard Green Exploring Stake in Bass Pro Shops
Leonard Green & Partners, which already owns Sports Authority Inc., is in advanced talks to take a minority stake in Bass Pro Shops, sources told The Wall Street Journal... (4/1/2015)

Sportsman's Warehouse Comps Decline Slowed in Q4
Sportsman's Warehouse Holdings Inc. reported same store sales decreased by 5.3 percent in the fourth quarter, compared with a 6.2 percent decline in the prior quarter and an 8.4 percent decline for the full year and forecast they would rise...(4/1/2015)

Yakima Unveils New Go-to-market Strategy for 2015
Yakima Products Inc. announced a new go-to-market strategy for 2015 that includes a major brand and product showcase event, a revised approach to trade show activation and increased regional presentations and local initiatives...(4/1/2015)

April Fools': Reebok Swet Fragrance
In honor of April Fools Day, Reebok launched "the world’s first fragrance based on the scent of human sweat." Swět was created with "actual drops of perspiration from fitness enthusiasts" that were then ""slowly formulated" at a fragrance distillery...(4/1/2015)

Mizuno's Launches "Every Mile Changes You" Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, "Every Mile Changes You." A continuation of last year's "What if Everybody Ran" campaign, two initiatives will officially kick-off activation...(4/1/2015)

Patagonia Launches Worn Wear Mobile Tour
Patagonia is sending staff from its Reno, NV repair center on a cross-country tour to offer free repairs of busted zippers, rips, tears, buttons, pulls this month. The staff will also offer instruction on how to make your own repairs and sell used Patagonia items...(4/1/2015)



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