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Adidas Agrees to Sell Rockport to Berkshire/New Balance Partnership
The Adidas Group entered into a definitive agreement to sell its Rockport business to a new entity formed by Berkshire Partners and New Balance for a total consideration of $280 million, most of which will be paid in cash with the remainder comprised of notes...(1/23/2015)

REI Foundation Donates $1.5 Million to Fund Women's Leadership Initiative
The REI Foundation is donating $1.5 million to the Outdoor Industries Women's Coalition (OIWC) to develop programming for a women's leadership initiative backed CEOs at a dozen outdoor brands, including The North Face, Outdoor Research, Smartwool and w.L. Gore & Associates...(1/23/2015)

PGA Tour Superstore and Golf Channel Partner
PGA Tour Superstore has signed a multi-year national partnership agreement with Golf Channel that includes a brand integration program and a strategic media buy...(1/23/2015)

Tiger Woods Endorses Full Swing Golf Simulators
Full Swing Golf, a San Diego company specializing in simulation technology for athletics entertainment and training, signed an an exclusive multi-year partnership with Tiger Woods...(1/23/2015)

Timex Partners with Global Sports Communication to Reach Elite Runners
Timex has partnered with Global Sports Communication to work closely with road runners and other athletes the agency manages all over the world...(1/23/2015)

NRF: One in 10 Super Bowl Viewers to Purchase Team Merchandise
More than one in 10 of the 184 million people expected to watch Super Bowl XLIX will spend money on apparel and accessories licensed by the Seattle Seahawks and New England Patriots, according to a Super Bowl Spending Survey conducted for the National Retail Federation....(1/22/2015)

USA Triathlon Offering Grants of up to $50,000
The USA Triathlon Foundation's first-ever grant program will award up to $50,000 to individuals, clubs, teams and organizations to support and promote the sport of triathlon in 2015...(1/22/2015)

Polar Partners With MyFitnessPal
Polar has partnered with MyFitnessPal, which claims more than 75 million users, so that consumers can link their Polar Flow and MyfitnessPal accounts to view their nutrition together with activity and training details at once...(1/22/2015)



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