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SOS Research Services

Consumer Insights: Market Research Reports


The SOS Research team recently launched the 2009 “Where America Shops: A Consumer’s View of the Sporting Goods Retail Market”. This report provides in-depth analysis of consumer shopping trends in the athletic sporting good market and examines consumer demographic profiles of the top 24 US retailers. The 2009 report expands the sporting good retailer channel to include Family Footwear, Department Stores, Mall Retailers, and Discount Club/Mass Retailers.

The following “Where America Shops” Reports are available for purchase. For purchase information, contact research@sportsonesource.com or call 1-866-286-1810 or download a PDF Pricing and Rate Card:
Pricing and Rate Card, lo-res version
Pricing and Rate Card, hi-res version
Where America Shops: A Consumer’s View of the Sporting Goods Retail Market
Table of Contents:
Preface: TOC
Report Overview and Intent
Methodology
Section 1 Study Demographics
Section 2 Summary and Observations
Section 3 Retailer Brand Awareness
Section 4 Retailer Store Visits
Section 5 Influences on Retail Store Visits
Section 6 Influences on Consumer Purchasing Decisions
Section 7 Influences on Marketing/Advertising
Section 8 Retailer Rankings by Attribute
Section 9 Retailer Ratings by Channel
Section 10 Teens
Section 11 Internet Impact
Section 12 Individual Retailer Analysis
Section 13 Conclusions

Section 12: Individual Retail Analysis includes details on the following retailers:

 Academy Sports and Outdoors  Hibbett Sports
 Bass Pro Shops  Kids Foot Locker
 Big 5 Sporting Goods  L.L. Bean
 Cabela’s  Lady Foot Locker
 Dick’s Sporting Goods  Modell’s Sporting Goods
 Dunham’s Sports  Pacific Sunwear
 DSW  Payless
 Eastern Mountain Sports  Play It Again
 Famous Footwear  REI
 Footaction  Shoe Carnival
 Finish Line  Sports Authority
 Foot Locker  Sportsman’s Warehouse
 Gander Mountain  

Full Report:
Includes full details of all sections
Section 12 includes in-depth analysis of the top 24 Sporting Good Retailer
Base Report:
Includes full details of all sections, except Section 12: Top 24 Retailers
Section 10 includes only a one page summary of the Top 24 Sporting Good Retailers
Does not include the full four page analysis of all retailers
Summary Report:
Includes full details of all sections, except Section 12: Top 24 Retailers
The Summary report does not include any retailer specific information. The report only
has a summary of discussions concerning teen consumer and Internet impact.
Top-Line Report:
The Top-Line Report is an overview summary of each section in the report. The report is
condensed to 16 pages and provides an overview of the Sporting Good Retail Market
from the perspective of the consumer. The electronic version is available for $399 in PDF format.
The Top-Line “Where America Shops” report is complimentary to current SSI subscribers.
2009 The Women Consumer’s View of the Sporting Good Retail Market
Table of Contents:
  Report Overview and Intent
  Methodology
  Summary and Observations
  Influences on Retail Store Visits
  Influences on Consumer Purchasing Decisions
  Influences on Marketing/Advertising
  Retailer Brand Awareness
  Retailer Rankings by Attribute
  Internet Impact
  Individual Retailer Analysis
  Study Demographics
The Women Consumer Report is available in either an electronic version as a PDF or in a paper report for $1,500. For purchase information: contact research@sportsonesource.com or call 1-866-286-1810.
2009 The Young Consumer’s View of the Sporting Good Retail Market
Table of Contents:
  Report Overview and Intent
  Methodology
  Summary and Observations
  Influences on Retail Store Visits
  Influences on Consumer Purchasing Decisions
  Influences on Marketing/Advertising
  Retailer Brand Awareness
  Retailer Rankings by Attribute
  Internet Impact
  Individual Retailer Analysis
  Study Demographics
The Young Consumers Report is available in either an electronic version as a PDF or in a paper report for $1,500. To purchase, please contact research@sportsonesource.com or call 1-866-286-1810 for a paper copy.
 
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